Why China is the World’s Most exciting and Challenging Consumer Market (September 1, 2021)
With decades of marketing communications experience, Bryce is one of Asia’s pioneers of non-traditional advertising, and digital transformation, specializing in retail communications, brand activation, digital and data marketing, CRM and loyalty marketing. He has held senior agency positions in large firms such as McCann, Ogilvy, Wunderman, managing up to 500 people across 4 offices, as well as boutique specialty firms such as Nitro and RTC.
Bryce has deep experience in China integrated marketing, including data marketing, loyalty, and CRM experience. Besides marketing, he also a musician, having previously recorded 2 albums with the band, “Identity Crisis”.